|
For historical and a brief summary of other information on networks please click on the relevant link below. | ||
|
|
| |
Adviser
Community
The Independent Resource for the Financial Adviser Community.
More Guerrilla Marketing
OTHER TOPICS
What is “The Adviser Community”....A free resource basically you could define in three words “strength in numbers”. This is help for you from people like you...read more
Mortgage Market Review.....From an industry point of view. What is the likely affect on how you do business...read more
The Right way to use the Telephone for Business....Are you 100% confident your telephone manner and practices don’t lose you business.....read this to make sure
life after Mortgage Times...Easy to say difficult to do, but you just have to pick yourself up and start again...go to this page
Sources of Paid
Referral Business (Page 2)
Sources of Paid Referrals (leads?) continued
5) Debt Management agencies -
management plan smelling of roses and squeaky clean they might well need someone to look at their mortgage. Again there is the possibility of a reciprocal agreement here as you will undoubtedly come across people who just can't get a mortgage and will need a debt management plan. Take care however and really take some time to check out any debt management firm before passing over any of your hard earned clients, as there are a lot of cowboys in this area which is pretty much still unregulated.
6) Finally, as a more "off the wall" suggestion that I know has worked very well
for people in the past. Hair dressers are one area which can be very effective in
generating low levels of referral work. In this case I know this is true because
as a broker I once ran a successful introducer scheme with a number of hairdressers
in the area. I think three of the reasons it works are:-
(A) Men and women are a captive audience at the hairdressers and usually have a conversation while they get their hair done/cut.
(B) The physical nature of having your hair done tends to make the client receptive to suggestions.
(C) Hair dressing, as averse to salon owning is often poorly paid and the opportunity to earn say £100 for recommending that nice man who also said he would do your mortgage seems very attractive.
The other thing I did which I'm sure helped to increase the number of leads generated from this scheme was to give out small business card holders for the hairdresser to put out on their counter in front of where the client sits.
All of the above suggestions can work and in fact have worked either for myself or Mortgage Brokers I have known. But in every case you should not expect instant results. Relationships take time to build, and many potential referrers will already have someone to take care of their mortgage or insurance work, or will not have considered referring clients to someone as a means of generating income. All I would say with regard to this is you need to realise that in business things change, the person who would never consider passing a client on to anyone for anything today, might think differently tomorrow. This might be because their business levels drop, or they suddenly realise how much additional income they could be making. It could be that the person they have previously been using for mortgage services now seems to be unreliable, doesn't treat their clients with respect or is reluctant to pay a reasonable referral fee. The reason isn't really important, what is important is that having established contact you stay in contact with the occasional telephone call until you get the business or they march you out of their premises at gun point!
