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                Personal Touch Financial Services (PTFS)

                         Network History and Information




Personal Touch was originally established in 1994 as a provider of GI and

protection products to the financial services direct sales force and the IFA

community. The company was then re branded Personal Touch Financial

Services in 2005 to better reflect the range of services it offers both

mortgage intermediaries and independent financial advisers.




July 2014

The company announced pre-tax profits increased from £399,000 in 2012 to £483,000 in the year despite a dramatic fall in adviser numbers and turnover and costs of £154,000 from claims brought against it in 2013.  Although the networks turnover decreased by 21.4% the company’s gross profit margin increased from 17% in 2012 to 20% in 2013 due to the increase in it’s membership fees.


November 2013

Following the huge rises in AR’s fees in 2012, Personal Touch FS has said it will absorb the rise FCA fees for the second half of 2013


July 2012

Dev Malle sales and marketing director mysteriously resigns from PTFS, Andy Walton brought in to oversee the regional sales managers following the firms restructuring also leaves. Max Wright is appointed as the networks new CEO in May. In September 2012, PTFS increases it’s fees for Mortgage Brokers by 300% moving from one of the cheapest networks to one of the more expensive offerings at a stroke.


October 2011

 PTFS added a multi-tie protection panel to run alongside it’s wide panel offering.The accounts for the group (Personal Touch Holdings) were published in September with a profit of £2.3 million reported for the network although the group as a whole reported a £1.1 million loss.  Personal Touch FS (PTFS) appointed 9 regional managers to look after it’s AR’s


January 2010

PTFS announced the shock retirement of Martin Wilson as the chairman of Personal Touch with Doug Crawford being named as their new CEO in March.  January also saw the introduction of a flat monthly fee for AR’s which is charged on a per firm rather than a per adviser basis greatly reducing any adverse affect on multi adviser firms or those companies with significant business levels.  Further refinements have been made to “Toolbox” the companies bespoke compliance and client tracking software.


February 2009

Having appeared in the Sunday Times fastest growing companies list PTFS launched an ASU comparison system for its Appointed Representatives, also introducing a “rent-back” offering for its brokers in an effort to increase their possible income streams.


January 2008

PTFS relocated to new offices in Trinity Park in Birmingham, followed in March by the introduction of “Lifebox” the networks DA protection proposition and the addition of Paymentshield products to its B&C quote engine.  September 2008 saw Personal Touch Financial Services reach an agreement with Prestbury to transfer their 80 AR’s with some 140 business writers directly to PTFS.  


January 2007

Personal Touch joined the Sunday Times fast track 100 business index.  In an effort to increase the profits of its AR’s the company launched its Money Box mortgage club.  In September equity release became a major area of development for the network, following on from which PTFS launched a proc fee guarantee.


October 2006

Lloyds Development Capitalist acquired a 25% stake in the company.



May 2006

Personal Touch Financial Services recruited Dev Malle from Pink Home Loans as their Director Mortgage Distribution.

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