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Adviser
Community
The Independent Resource for the Financial Adviser Community.
First Complete Network
History and Information
Previously Trading as Home of Choice
Previously comprising of the Home of Choice Group, Home of Choice Ltd, Home of
Choice Financial Planning Ltd and Home of Choice Services Ltd with the accounts
of the last two marked as dormant on Companies House. The company now trades as
First Complete
May 2010
Home of Choice went into administration and it’s assets were bought by LSL Property Services and a new network “First Complete” opened. The AR’s were encouraged to transfer to First Complete rather than seeking a new network and many of them chose to do so and remain with First Complete.
February 2010
Bank of China added to Home of Choice lending panel. John Ahmed Commercial director said that he anticipated the MMR when it is finally introduced will lead to stronger relationships between lenders, mortgage networks and brokers.
January 2009
Home of Choice moves to a single supplier for general insurance. Paymentshield are now the sole supplier of B&C and ASU. Towergate which is Paymentshield’s sister company will provide cover for non standard properties.
August 2008
Mortgage Director Mal McConechy leaves Home of Choice, due to changes in strategic direction for the company.
April 2008
Home of Choice has chosen focus:360° from Focus Solutions to upgrade it’s mortgage point of sale solution – Ignition. Initially built by Focus, Ignition enables the recruitment, registration and support of new intermediaries joining the network as well as the full application process.
July 2007
Home of Choice make the decision to stop loading insurance premiums. Richard Coulson says “ We have decided to stop loading premiums on the one product they were available on”. This puts them on par with other mortgage networks such as Lifetime Insurance Mortgage Experts (LIME) and Homeloan Partnership.
October 2006
Friends Provident have bought a substantial stake in Home of Choice following the closure of their own network. Also in October, Gerry O’Brien is promoted to Managing director.
February 2006
Richard Coulson is promoted to CEO with Kevin Baldwin the current CEO taking the title of chairman of the network
September 2005
Home of choice choose Trigold as their exclusive sourcing system with the company producing a branded customized version of the software for the network.
July 2005
Home of Choice began trading. Major positions filled by Executive Deputy Chairman Richard Coulson, who was previously a director of Zurich along with two colleagues Chief Executive Officer Gerry O’Brien and Chairman Keith Baldwin. Also Keith Baldwin announces Zurich have been unsuccessful in their action against Richard Coulson. Zurich (Openworks) say the case continues.
November 2003
The unusual name for the network may well have been picked by Richard Coulson from
his days at Zurich as commenting in an interview with Mortgage Strategy during November
2003 regarding the “Enterprise Homeloans” packager for the Zurich Advice Network
he said "I am delighted that Enterprise, along with all the other mortgage-
WARNING
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